Course Description
Advanced entrepreneurship provides students with further knowledge of methodologies and processes for market exploration, innovation, business model planning and venture growth. In this course, students deepen their understanding and application of these approaches by working to apply them to create market-ready ventures. (3 credits)
Prerequisites
- ENG 101: English Composition 1
- ENG 102: English Composition 2
- MGT 350: Entrepreneurship
Student Learning Outcomes (SLOs)
Students who successfully complete this course will be able to:
- Create a comprehensive business plan aligned with investor and market expectations.
- Compose and articulate a compelling value proposition and competitive advantage.
- Generate advanced market and industry analysis to validate opportunities.
- Construct financial models that project profitability, cash flow, and capital needs.
- Evaluate operational, legal, and managerial frameworks for scalability.
- Present and defend with confidence a startup concept through an executive summary and pitch deck.
Course Activities and Grading
| Assignments | Points |
|---|---|
Discussions (Weeks 1-7) | 350 |
Assignments (Weeks 1-7) | 350 |
Final Project (Week 8)
| 300 |
Total Points | 1000 |
Required Textbooks
- This course uses Open Educational Resources (OER). OER are openly licensed, educational resources that can be used for teaching, learning and research. OER may consist of a variety of resources such as textbooks, videos and software that are no cost for students.
Additional Required Materials:
- Students will purchase a Harvard Business Coursepack with these articles:
- Your Company’s Purpose Is Not Its Vision, Mission, or Values – Graham Kenny
- Why the Lean Start‑Up Changes Everything – Steve Blank
- How to Write a Winning Business Plan – Rich & Gumpert
- How to Write a Great Business Plan – William Sahlman
- Does Your Startup Have a Spending Strategy? – Karen Firestone
- How Much Money Does Your New Venture Need? – James McNeill Stancill
- Writing a Business Plan Makes Your Startup More Likely to Succeed – Greene & Hopp
- Building a Startup in a Tough Funding Environment – Daniels & Sherman
Course Schedule
Week | SLOs | Readings and Exercises | Assignments |
1 | 1,2,5 | Topics: Foundations & Company Description
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2 | 1,2,5 | Topics: Products & Services
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3 | 1,2,3 | Topics: Market Research & Marketing Plan (Part 1)
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4 | 1,2,4 | Topic: Marketing Plan (Part 2)
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5 | 1,2,3 | Topics: Operations & Management
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6 | 1,2,3 | Topics: Startup Costs & Capitalization
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7 | 1,2,3,4,5 | Topic: Financial Plan
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8 | 1,2,3,4,56, | Topics: Executive Summary & Final Pitch
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COSC Accessibility Statement
Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.
COSC Policies, Course Policies, Academic Support Services and Resources
Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.