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MGT 353: Evaluating New Business Opportunities

Course Description

This course will focus on on identifying and evaluating ideas and market need for new business opportunities, as well as evaluating those ideas to determine their marketability and business potential. The course uses several new business venture analysis models. Students will come up with a business idea abd conduct a feasibility study for it. Additionally, the course covers the startup lifecycle from idea recognition to entry strategy, growth, and exit. (3 credits)

Prerequisites

  • ENG 101: English Composition 1
  • ENG 102: English Composition 2

Student Learning Outcomes (SLOs)

After successfully completing this course, students will be able to:

  1. Assess market trends
  2. Determine market needs
  3. Identify new business opportunities
  4. Evaluate feasibility of new business opportunity
  5. Demonstrate evaluation process by developing strategy for new business opportunity

General Education Outcomes (GEOs)

Please check the applicable GEOs for this course, if any, by outcomes at GEO Category Search, or by subject area at GEO Discipline Search.

Course Activities and Grading

Assignment(s)Weight

Discussion Boards (Weeks 1-8)

55%

Quizzes (Weeks 2, 4, 6)

45%

Total

100%

Required Textbooks

Available through https://bookstore.mbsdirect.net/vbm/vb_home.php?FVCUSNO=35478
  • Allen, Kathleen. Launching New Ventures. 7th edition, South-Western. Cengage, 2016. ISBN-13: 9781305102507

Additional Resources

  • Additional readings, resources, videos and web articles will be posted in the course content section of the course.

Course Schedule

WeekSLOsReadings and ExercisesAssignment(s)

1

1

Understanding Entrepreneurship and Market trends/analysis

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material

2

1-2

Entrepreneurial Opportunity

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Complete Week 2 Quiz

3

1-4

Feasibility Analysis: Market

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material

4

1-4

Feasibility Analysis: Business

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Complete Week 4 Quiz

5

1-4

New Business Opportunity Development

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material

6

1-5

Financing of New Opportunities

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Complete Week 6 Quiz

7

1-5

New Business venture growth strategy

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material

8

1-5

New Business venture exit strategy

Readings:

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material

COSC Accessibility Statement

Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.

COSC Policies, Course Policies, Academic Support Services and Resources

Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.