This course will focus on on identifying and evaluating ideas and market need for new business opportunities, as well as evaluating those ideas to determine their marketability and business potential. The course uses several new business venture analysis models. Students will come up with a business idea abd conduct a feasibility study for it. Additionally, the course covers the startup lifecycle from idea recognition to entry strategy, growth, and exit. (3 credits)
- ENG 101: English Composition 1
- ENG 102: English Composition 2
Student Learning Outcomes (SLOs)
After successfully completing this course, students will be able to:
- Assess market trends
- Determine market needs
- Identify new business opportunities
- Evaluate feasibility of new business opportunity
- Demonstrate evaluation process by developing strategy for new business opportunity
General Education Outcomes (GEOs)
Course Activities and Grading
Discussion Boards (25 pts, Weeks 1-8)
Written Assignments (100 pts, Weeks 1,5,7)
Feasibility Study Project (100 pts, Weeks 2,3,4,6)
Feasibility Study Presentation (100 pts, Week 8)
Available through Charter Oak State College's online bookstore
- Allen, Kathleen. Launching New Ventures - with Access. 8th edition, South-Western. Cengage, 2020. ISBN-10: 0-357-20955-9 or ISBN-13: 978-0-357-20955-4 [Looseleaf version]
- Notes: This is a print copy of the text with printed Access code. It must be purchased “New Only” from the College bookstore to access assignments.
- Additional readings, resources, videos and web articles will be posted in the course content section of the course.
|Week||SLOs||Readings and Exercises||Assignments|
Understanding Entrepreneurship and Market trends/analysis
Feasibility Analysis: Market
Feasibility Analysis: Business
New Business Opportunity Development
Financing of New Opportunities
New Business venture growth strategy
New Business venture exit strategy
COSC Accessibility Statement
Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.
COSC Policies, Course Policies, Academic Support Services and Resources
Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.