Build brands and a career with a bachelor's degree in Marketing!
What industries can I work in with a BS in Marketing?
Earning an online Marketing degree can open the door to nearly every industry. From Healthcare, Business and Technology, to Education and the Arts, from for-profit to non-profit, ad agencies, Fortune 500's and small business, or even your own business, you can put a Marketing degree to use in the fields you are most passionate about.
What jobs can I apply for with a BS in Marketing?
Graduates holding a BS in Marketing may qualify for diverse positions including Advertising Manager, Promotions Manager, Brand Manager, Social Media Manager, Public Relations Manager, Market Research Analysts, Sales Supervisors, Advertising Sales, Digital Media Specialists and more.
Check out our Career Outlook planner for Career and Salary prospects in your region!
BS Marketing students have the opportunity to earn professional certifications while in the program, or be positioned to earn them upon graduation:
- Meta Social Media Marketing Professional Certificate
- Google Digital Marketing & E-Commerce Professional Certificate
- Salesforce Sales Operations Professional Certificate
Students also have the potential to earn:
- Six Sigma Yellow Belt
- Six Sigma Green Belt
- 100% online
- Earn industry-recognized certifications while earning your degree
- Learn real-world marketing applications, including social media, digital marketing, E-Commerce, AI, and SEO
- Competitive Tuition; Financial Aid available; Scholarships, Payment Plans and Transfer Credit friendly
- Six Start Dates
- Fast Track option for students to begin graduate coursework during their undergraduate program
Plus, CT State Community College Graduates! You may qualify to complete your bachelor's degree at the Community College rate.
- ACC 101: Financial Accounting 3 credits
- ACC 102: Managerial Accounting 3 credits
- BUS 120: Business Law 3 credits
- BUS 250: International Business 3 credits
- FIN 210: Financial Management 3 credits
- MGT 101: Principles of Management 3 credits
- MGT 315: Organizational Behavior 3 credits
- MKT 220: Principles of Marketing 3 credits
All major requirements must be completed with a grade of 'C' or higher. This major requires 69 credits. See the full requirements for our Marketing major in our Official Catalog.
- Choose one of the following:
BUS 201: Business Statistics
MAT 105: Statistics
PSY 216: Psychology Statistics3 credits - Choose one of the following:
ECO 103: Macroeconomics
ECO 104: Microeconomics3 credits - Choose one of the following:
Lean Management
Agile Development & Management
MGT 460: Fundamentals of Project Management
MGT 327: Organizational Change
**OEL 530: Organizational Development3 credits - MGT 330: Diversity & Inclusion in the Workplace3 credits
- PHL 485: Business Ethics & Individual Values3 credits
- Public Relations3 credits
- Social Media Marketing3 credits
- Artificial Intelligence for Marketing3 credits
- Market Research and Consumer Behavior3 credits
- Digital Marketing3 credits
- Build, Launch, and Manage E-Commerce Stores3 credits
- Marketing SEO Strategy3 credits
- Customer Loyalty, Retention, and Activation3 credits
- *Strategic Management3 credits
- *Marketing Capstone3 credits
*Courses must be taken at Charter Oak.
**This course must be approved as part of the Fast Track Undergraduate to Graduate Degree Program. Fast Track programs offer approved undergraduate students the opportunity to enroll in graduate credits to be used towards the completion of their undergraduate degree program at Charter Oak. This will not only allow for the completion of an undergraduate degree but will also allow undergraduate students the advantage of beginning a graduate program with the opportunity of completion within *one year upon graduation from the undergraduate degree (*full-time course load is required).
- 100% online
- Credit for credentials
- Six (6) start dates
- Expert Faculty