Marketing

MKT 220 - Principles of Marketing (3 credits)

This course will focus on examining the basic principles of marketing, including looking at the “hot buttons” of a consumer (what it is that makes them take action) and how to capitalize on this knowledge. The course topics include, but are not limited to, marketing communications, pricing strategies, ethics, e-commerce, and product life cycles. Students will combine these activities to develop a true marketing plan for a real company.

MKT 301 - Public Relations Princ and Practice (3 credits)

This course offers an in-depth exploration of public relations as a strategic communication discipline, focusing on the principles, theories, and practices that shape effective PR campaigns. Students will examine key topics such as media relations, crisis communication, brand management, and audience analysis, while gaining hands-on experience in developing press materials, crafting messaging strategies, and utilizing social media platforms. Emphasis will be placed on ethical considerations and the role of public relations in shaping public perception and maintaining organizational reputation. Through various projects and assignments, students will cultivate the skills necessary to navigate the dynamic landscape of public relations in today's digital age. Prerequisite(s): ENG 101, ENG 102, MKT 220

MKT 315 - Digital Marketing (3 credits)

This course provides an in-depth exploration of digital marketing strategies and tools, preparing students for the dynamic landscape of onlinebusiness. Major topics include the foundations of digital marketing and e-commerce, focusing on the evolving digital ecosystem and its impact onconsumer behavior. Students will learn techniques for attracting and engaging customers through various digital platforms, including social media,search engines, and email marketing. Additionally, the course covers lead generation strategies and online customer interaction, emphasizing data-driven decision-making and customer relationship management. Prerequisite(s): MKT 220

MKT 317 - Build and Manage E-commerce Stores (3 credits)

This course provides a comprehensive guide to building, launching, and managing successful e-commerce stores, equippingstudents with essential skills to thrive in the digital retail landscape. Key topics include e-commerce strategies, platform selection,store setup, and optimization for user experience and conversion. Students will learn to successfully manage client relationshipsonline, measure customer satisfaction, and develop strategies for long-term customer loyalty. Through various assignments andprojects, students will develop the needed skills to successfully develop the marketing skills required to navigate the digital worldof e-commerce. Prerequisite(s): ENG 101, ENG 102, MKT 220

MKT 320 - Marketing Research and Consumer Beh (3 credits)

This course provides a comprehensive understanding of the methodologies and theories underpinning market research andconsumer behavior. Students will learn how to design and implement effective research studies, utilizing qualitative andquantitative techniques to gather and analyze consumer data. Key topics include survey design, focus group facilitation, dataanalysis, and the psychological factors influencing consumer decision-making. The course also explores the impact of cultural,social, and economic trends on consumer behavior, as well as emerging technologies in market research. Through variousprojects and assignments, students will develop the analytical skills needed to interpret research findings and apply insights toinform marketing strategies. Prerequisite(s): ENG 101, ENG 102, MKT 220

MKT 405 - Marketing SEO Strategy (3 credits)

This advanced course focuses on developing and executing effective SEO (Search Engine Optimization) strategies to optimizedigital marketing performance. Students will explore topics such as crafting targeted email marketing campaigns, media planningactivities, and developing strategies that align with specific business goals. Emphasis will be placed on utilizing performancemetrics to evaluate campaign success and adjusting marketing budgets or strategies accordingly to maximize ROI. Throughvarious projects and assignments, students will learn to apply data-driven insights to continuously refine SEO and broadermarketing initiatives. Prerequisite(s): ENG 101, ENG 102, MKT 220