Connecticut State Colleges and Universities
Charter Oak State College Official Catalog

Marketing

MKT 220 - Principles of Marketing (3 credits)

This course will focus on the basic principles of marketing and the tools marketers use to motivate consumers to buy products and services. Additional topics include marketing in a global economy, marketing research, internet marketing, and marketing information systems.

MKT 310 - International Marketing (3 credits)

This course will focus on the process for maximizing transactions and relationships across international borders. A wide range of international marketing initiatives will be studied, including: export-import trade, joint ventures, subsidiaries, operations, pricing strategies, and product branding. Prerequisite(s): ENG 101, ENG 102. Recommended Prerequisite(s): MKT 220.

MKT 350 - Digital Mktg & Comm in a Globl Envr (3 credits)

This course will focus on an in-depth look at social networks, social media platforms and digital marketing in a global world driven by business innovation and entrepreneurship. The course will equip students with the relevant knowledge, perspectives, and practical skills required to develop digital marketing strategies that leverage social interactions in a global world. Prerequisite(s): ENG 101, ENG 102, & MKT 220.


OFFICIAL CATALOG 2018-2019 > Courses > Marketing Courses