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MGT 350: Entrepreneurship

Course Description

This course offers a framework for understanding the entrepreneurial process. Concepts, issues and processes are emphasized. Students will be exposed to issues faced by entrepreneurs who start new businesses and their importance to new venture success. Critical thinking and innovation will be emphasized as part of the business creation process. A business model will be developed for a business concept by determining its value proposition, customer segment, customer relationships, competencies, channels, revenue stream, costs, key partners, key resources and the business model canvas and template approaches will be introduced.

Prerequisites

  • ENG 101: English Composition 1
  • ENG 102: English Composition 2

Student Learning Outcomes (SLOs)

Students who successfully complete this course will:

  1. Describe what entrepreneurship and its impact on the economy.
  2. Explain the process of creating a new venture.
  3. Describe the importance of marketing and how to develop effective marketing strategies.
  4. Develop an appreciation for opportunity, how to recognize it, and how to evaluate it.
  5. Describe the importance of a business model and a business plan and develop a business model.
  6. Explain legal, ethical and financial issues for the entrepreneur.
  7. Demonstrate the importance of research for new ventures and identify sources of information for new ventures.
  8. Discuss the importance of developing a successful management team.

General Education Outcomes (GEOs)

Please check the applicable GEOs for this course, if any, by outcomes at GEO Category Search, or by subject area at GEO Discipline Search.

Course Activities and Grading

Assignments

Weight

Assignments* (Week 1-8)

65%

Test 1 (Week 3)

15%

Test 2 (Weeks 6)

10%

Test 3 (Week 8)

10%

Total

100%

* Individual assignments may vary in weight 

Required Textbooks

(Available through Charter Oak's online bookstore)

  • Barringer, Bruce and Duane Ireland. Entrepreneurship: Successfully Launching New Ventures. 5th ed. Prentice Hall, 2016. ISBN-13: 9780133797190

Additional Resources

Course Schedule

Week

SLOs

Readings and Exercises

Assignments

1

1,2,4

Topics: Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas

  • Readings:
    • Barringer and Ireland Chap. 1,2
    • Week 1 powerpoints
    • Business Planning for New Ventures - pg1-12
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 1 Introductions
  • ASGN 2 Assess Your Entrepreneur Characteristics & Aptitude

2

4,5

Topics: Feasibility Analysis; Business Plans and Business Models

  • Readings:
    • Barringer and Ireland Chap. 3, 4 & 6
    • Week 2 powerpoints
    • Business Planning for New Ventures - pg 35-70
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 3 Ideas & Opportunities for Entrepreneurs
  • ASGN 4 Your 3 Business Ideas and Value Propositions
  • Take the Sample Test (not graded)

3

2,3,4,6,7

Topics: Industry and Competitor Analysis: Legal and Ethical Issues

  • Readings:
    • Barringer and Ireland Chap. 5 & 7
    • Week 3 powerpoints
    • Business Planning for New Ventures - pg 25-34
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 5 First Screen Feasibility Analysis
  • Complete TEST 1

Test 1
Chapters 1-7

4

2,3,4,6

Topics: Marketing: Intellectual Property: Franchising

  • Readings:
    • Barringer and Ireland Chap. 11 & 12
    • Week 4 powerpoints
    • Business Planning for New Ventures - pg 71-76
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 6 Business Concept - 30-second  Elevator Pitch
  • ASGN 7 Business Concept and Customer Validation

5

3,8

Topics: Human Resources and Team Building

  • Readings:
    • Barringer and Ireland Chap. 9
    • Week 5 powerpoints
    • Business Planning for New Ventures - pg 47-48
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 8 Expanded Business Concept

6

5,6,7

Topics: Financial Controls

  • Readings:
    • Barringer and Ireland Chap. 8
    • Week 6 powerpoints
    • Business Planning for New Ventures - pg 49 -57
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 9 Legal Structure, Name, Logo and Business Card
  • ASGN 10 Revenue Model, Pricing, and Profit Forecast
  • Complete TEST 2

Test 2
Chapters 8, 9, 11, 12

7

5,6,7

Topic: Finding the Money

  • Readings:
    • Barringer and Ireland Chap. 10
    • Week 7 powerpoints
    • Business Planning for New Ventures - pg 13-24, 60-61 & 81-82
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 11 Entrepreneur Interview
  • ASGN 12 Business Model delivered in template, canvas, research paper format, or PowerPoint presentation

8

5,7

Topics: Strategic Planning for Growth; Closure of Course

  • Readings:
    • Barringer and Ireland Chap. 13, 14 & 15
    • Week 8 powerpoints
  • Read assigned chapters
  • Participate in the Discussions
  • Review Lecture Notes PPT
  • ASGN 13 Final Comments and Pivot Summary
  • ASGN 14 Self Evaluation
  • Complete TEST 3
  • Complete Course Evaluation

Test 3
Chapters 10,13,14; Summary of Course

COSC Accessibility Statement

Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.

COSC Policies, Course Policies, Academic Support Services and Resources

Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.