MGT 350: Entrepreneurship

Course Description

This course offers a framework for developing not only an understanding of the entrepreneurial method, but also the entrepreneurial mindset as a life skill.   Critical thinking and innovation will be emphasized as part of the business creation process. A business model will be developed for a business concept by determining its mission, value proposition, target market, channels, revenue stream, costs, financing/funding, key partners, and key resources.  Students will be exposed to issues faced by entrepreneurs who start new businesses and their importance to new venture success. (3 credits)

Prerequisites

  • ENG 101: English Composition 1
  • ENG 102: English Composition 2

Student Learning Outcomes (SLOs)

Students who successfully complete this course will:

  1. Discuss entrepreneurship and analyze entrepreneurs.
  2. Evaluate business opportunities.
  3. Assess marketing needs and validate the market.
  4. Explain the difference between business models and business plans.
  5. Analyze the types of pitches and design a pitch script for an investor.
  6. Incorporate a revenue model, pricing, and profit forecasting into your business model that shows the importance of understanding of financial management and funding.
  7. Describe legal issues an Entrepreneur needs to be aware of and why.
  8. Describe a new-venture team and discuss the primary elements that form such a team.
  9. Discuss growth strategies.
  10. Design a business model.

Course Activities and Grading

AssignmentsWeight

Discussions/Assignments

42.5%

Quiz (Week 2)

4%

Test 1 (Week 3)

17%

Test 2 (Week 6)

17%

Test 3 (Week 8)

17%

Final Comments and Pivot Summary (Week 8)

1%

Self-Evaluation (Week 8)

1.5%

Total

100%

Required Textbooks

Available through Charter Oak State College's online bookstore

  • Barringer, Bruce and Duane Ireland. Entrepreneurship: Successfully Launching New Ventures. 6th ed. Prentice Hall, 2019. ISBN-13: 978-0-13-4729996-1 [Looseleaf version]

 

Course Schedule

Week

SLOs

Readings and Exercises

Assignments

1

1,2

Topics: Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas

  • Readings:
    • Barringer and Ireland, Chapters 1 & 2
    • Notes  and PPTs Ch. 1, 2
  • Read assigned chapters
  • Review Lecture materials
  • Participate in the Discussions
  • Submit the Week 1 Entrepreneurship Self-Assessment

2

2,4

Topics: Feasibility Analysis, Business Plans and Business Models

  • Readings:
    • Barringer and Ireland, Chapters 3, 4 & 6
    • Notes and PPTs Ch. 3, 4, 6
  • Read assigned chapters
  • Review the Lecture materials
  • Participate in the Discussions
  • Complete the Week 2 QUIZ 1

3

2

Topics: Industry & Competitor Analysis

  • Readings:
    • Barringer and Ireland, Chapter 5
    • Notes and PPT Ch. 5
  • Read assigned chapter
  • Review the Lecture materials
  • Submit the Week 3 Feasibility Study
  • Complete the Week 3 Test 1

Test 1
Chapters 1,2,3,5,6

SLOs 1,2,4

4

3,5

Topics: Marketing; Intellectual Property

  • Readings:
    • Barringer and Ireland, Chapters 11 & 12
    • Notes and PPTs  Ch. 11, 12
  • Read assigned chapters
  • Review the Lecture materials
  • Participate in the Discussions

5

3,7,8

Topics: New Venture Team; Legal and Ethical Foundation; Biz Brief

  • Readings:
    • Barringer and Ireland, Chapters 7 & 9
    • Notes and PPT Ch. 7, 9
  • Read assigned chapters
  • Review the Lecture materials
  • Participate in the Discussions
  • Submit Week 5 Biz Brief

6

6

Topics: Financial Controls

  • Readings:
    • Barringer and Ireland, Chapter 8
    • Notes and PPT Ch. 8
  • Read assigned chapter
  • Review the Lecture materials
  • Participate in the Discussions
  • Submit the Week 6 Profit Forecast
  • Complete the Week 6 Test 2

Test 2
Chapters 7,8,9,11,12

SLOs 3,5,6,7,8

7

4,6

Topic: Financing and Funding; Putting It All Together Into A Business Model

  • Readings:
    • Barringer and Ireland, Chapter 10
    • Notes and PPT Ch. 10
    • Review Barringer's Business Model Template and Osterwalder's Business Model Canvas
  • Read assigned chapter
  • Review the assigned documents
  • Review the Lecture materials
  • Participate in the Discussions
  • Submit the Week 7 Business Model

8

1-10

Topics: Strategic Planning for Growth; Franchising; Closure of Course

  • Readings:
    • Barringer and Ireland, Chapters 13, 14 & 15
    • Notes and PPT Ch. 13,14,15

  • Read assigned chapters
  • Review the Lecture materials
  • Participate in the Discussions
  • Complete the Week 8 Test 3
  • Submit the Week 8 Self-Evaluation
  • Participate in the Course Evaluation process

Test 3
Chapters 10,13,14,15

SLOs 1-10

COSC Accessibility Statement

Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.

COSC Policies, Course Policies, Academic Support Services and Resources

Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.