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MGT 350: Entrepreneurship

Course Description

This course offers a framework for developing not only an understanding of the entrepreneurial method, but also the entrepreneurial mindset as a life skill.   Critical thinking and innovation will be emphasized as part of the business creation process. A business model will be developed for a business concept by determining its mission, value proposition, target market, channels, revenue stream, costs, financing/funding, key partners, and key resources.  Students will be exposed to issues faced by entrepreneurs who start new businesses and their importance to new venture success. (3 credits)

Prerequisites

  • ENG 101: English Composition 1
  • ENG 102: English Composition 2

Student Learning Outcomes (SLOs)

Students who successfully complete this course will:

  1. Discuss entrepreneurship and analyze entrepreneurs.
  2. Evaluate business opportunities.
  3. Assess marketing needs and validate the market.
  4. Explain the difference between business models and business plans, as well as why a business model comes first.
  5. Analyze the types of pitches and design a pitch script for an investor.
  6. Incorporate a revenue model, pricing, and profit forecasting into your business model that shows the importance of understanding of financial management and funding.
  7. Describe legal issues an Entrepreneur needs to be aware of and why.
  8. Describe a new-venture team and discuss the primary elements that form such a team.
  9. Discuss growth strategies.
  10. Design a business model.

General Education Outcomes (GEOs)

Please check the applicable GEOs for this course, if any, by outcomes at GEO Category Search, or by subject area at GEO Discipline Search.

Course Activities and Grading

Assignments

Points

Weight

Discussions

198

49.5%

Test 1 (Week 3)

60

15%

Test 2 (Weeks 6)

60

15%

Test 3 (Week 8)

60

15%

Quiz (Week 2)

12

3%

Final Comments and Pivot Summary (Week 8)

6

1.5%

Self-Evaluation (Week 8)

4

1%

Total

400

100%

Required Textbooks

(Available through https://bookstore.mbsdirect.net/vbm/vb_home.php?FVCUSNO=35478)

  • Barringer, Bruce and Duane Ireland. Entrepreneurship: Successfully Launching New Ventures. 6th ed. Prentice Hall, 2019. ISBN-13: 978-0-13-4729996-1 [Looseleaf version]

 

Course Schedule

Week

SLOs

Readings and Exercises

Assignments

1

1,2

Topics: Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas

  • Readings:
    • Barringer and Ireland Chap. 1,2
    • Notes  and PPTs Ch. 1, 2
  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 1 – Introductions
  • Discussion 2 – Entrepreneurship Assessment and Aptitude
  • Discussion 3 – Real Entrepreneurs Stories  

2

2,4

Topics: Feasibility Analysis; Business Plans and Business Models

  • Readings:
    • Barringer and Ireland Chap. 3, 4 & 6
    • Notes and PPTs Ch. 3,4,6

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 4 – Your 3 Business Ideas and Value Propositions
  • QUIZ  – Business Model

3

2

Topics: Industry and Competitor Analysis

  • Readings:
    • Barringer and Ireland Chap. 5
    • Notes and PPT Ch. 5
  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 5 – Feasibility Analysis
  • Take Test 1  

Test 1
Chapters 1,2,3,5,6

SLOs 1,2,4

4

3,5

Topics: Marketing: Intellectual Property

  • Readings:
    • Barringer and Ireland Chap. 11 & 12
    • Notes and PPTs  Ch. 11,12
  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 6 – 60-second elevator pitch
  • Discussion 7 – Customer Validation

5

3,7,8

Topics: New Venture Team; Legal and Ethical Foundation Biz Brief

  • Readings:
    • Barringer and Ireland Chap. 9
    • Notes and PPT Ch. 7, 9
  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 8 - MGT Team; Legal structure
  • Discussion 9 – BIZ Brief  

6

6

Topics: Financial Controls

  • Readings:
    • Barringer and Ireland Chap. 8
    • Notes and PPT Ch. 8
  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 10 – Revenue Model, Pricing, and Profit Forecast
  • Take Test 2

Test 2
Chapters 7,8,9,11,12

SLOs 2,3,6,7,8

7

4,6

Topic: Financing and Funding; Putting It All Together Into A Business Model

  • Readings:
    • Barringer and Ireland Chap. 10
    • Notes and PPT Ch. 10
  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 11 – Business Model
  • Discussion 12 – Final Comments and Pivot Summary 

8

1-10

Topics: Strategic Planning for Growth; Closure of Course

  • Readings:
    • Barringer and Ireland Chap. 13, 14 & 15
    • Notes and PPT Ch. 13,14,15

  • Read assigned chapters
  • Participate in the Discussions
  • Review the Lecture material
  • Discussion 13 – Entrepreneur Interview
  • Self-Evaluation
  • Complete Course Evaluation

Test 3
Chapters 10,13,14,15

SLOs 1,3,4,6,9

COSC Accessibility Statement

Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.

COSC Policies, Course Policies, Academic Support Services and Resources

Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.