This course offers a framework for understanding the entrepreneurial process. Concepts, issues and processes are emphasized. Students will be exposed to issues faced by entrepreneurs who start new businesses and their importance to new venture success. Critical thinking and innovation will be emphasized as part of the business creation process. A business model will be developed for a business concept by determining its value proposition, customer segment, customer relationships, competencies, channels, revenue stream, costs, key partners, key resources and the business model canvas and template approaches will be introduced. (3 credits)
- ENG 101: English Composition 1
- ENG 102: English Composition 2
Student Learning Outcomes (SLOs)
Students who successfully complete this course will:
- Describe what entrepreneurship and its impact on the economy.
- Explain the process of creating a new venture.
- Describe the importance of marketing and how to develop effective marketing strategies.
- Develop an appreciation for opportunity, how to recognize it, and how to evaluate it.
- Describe the importance of a business model and a business plan and develop a business model.
- Explain legal, ethical and financial issues for the entrepreneur.
- Demonstrate the importance of research for new ventures and identify sources of information for new ventures.
- Discuss the importance of developing a successful management team.
General Education Outcomes (GEOs)
Course Activities and Grading
Assignments* (Week 1-8)
Test 1 (Week 3)
Test 2 (Weeks 6)
Test 3 (Week 8)
|* Individual assignments may vary in weight|
(Available through Charter Oak's online bookstore)
- Barringer, Bruce and Duane Ireland. Entrepreneurship: Successfully Launching New Ventures. 5th ed. Prentice Hall, 2016. ISBN-13: 9780133797190
- Entrepreneur magazine; Fortune Small Business; Business Week Small Business; Inc. Magazine; Black Enterprise; Fast Company, Small Business Opportunities, The Small Business Administration;
- Other sources determined by course topic and current news.
Readings and Exercises
Topics: Introduction to Entrepreneurship; Recognizing Opportunities and Generating Ideas
Topics: Feasibility Analysis; Business Plans and Business Models
Topics: Industry and Competitor Analysis: Legal and Ethical Issues
Topics: Marketing: Intellectual Property: Franchising
Topics: Human Resources and Team Building
Topics: Financial Controls
Topic: Finding the Money
Topics: Strategic Planning for Growth; Closure of Course
COSC Accessibility Statement
Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.
COSC Policies, Course Policies, Academic Support Services and Resources
Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.