This course focuses on the history, theories, skills, and practices of fundraising, including how fundraising emanates from the organizations’ strategic plan; how marketing has an impact on fundraising; the components of a successful fundraising campaign; fundraising ethics and legal issues; and the basic techniques of fundraising such as annual giving, grant writing, special events, and capital campaigns. (3 credits)
- OEL 501: Learning Community
Student Learning Outcomes (SLOs)
Students who successfully complete this course will be able to:
- Explain the history of philanthropy and the philosophy of giving.
- Demonstrate a basic understanding of accounting and financial management processes.
- Analyze the nature and dynamics of financial resource development for nonprofit organizations.
- Identify key ethical policies, procedures and best practices and their impact on financial resource development situations and decision-making in the nonprofit sector.
- Identify and articulate diversified financial resource development planning strategies, tactics and politics into operational decision-making for nonprofit organizations.
- Evaluate various theories and communication modules/methods that focus on interpersonal interactions and the challenges of interpersonal conflicts - within groups, cultures, and workplace.
- Apply various communication models/theories used in dyadic, small group, formal and informal communications in small groups and from an organizational perspective.
- Explain the differences between leadership and management and the significant role leadership plays in financial resource development.
- Describe what current issues exist that push the financial resource development boundaries in nonprofit organizations' missions.
- Analyze and evaluate organizational values and vision/mission statements of nonprofit organizations and assess their impact on public policies as these relate to the common good.
- Explain the impact of the changing demographics on giving and philanthropy.
- Use fundraising, development, marketing and public relations, executive leadership, governance and public policy best practices and strategies to formulate, organize and design a strategic resource development plan for a nonprofit organization, including utilization of social media and professional networking sites.
Applicable Program Learning Outcomes (PLOs)
3. Develop professional communication skills.
4. Recommend how one develops effective groups.
5. Construct organizational leadership strategies.
9. Develop strategies that support the advancement of organization's vision and mission.
10. Apply various nonprofit fundraising principles and practices to accomplish the organization's financial goals.
Course Activities and Grading
Discussion Questions: 10 Discussion Questions @30 points each
Short Research Papers: 4 @ 100 points each
Application Papers: 2 @ 150 points each
Available through our online bookstore
- Heyman, D. Nonprofit Management 101. Wiley Publishing. ISBN-13: 9781118017920
Note: This textbook is also used in OEL 553: Nonprofit Management.
- Shang, J and Adrian Sargeant. Fundraising Principles and Practice. 2nd ed. Wiley Publishing. ISBN-13: 9781119196495
|Week||PLOs||SLOs||Readings and Exercises||Assignment(s)|
Introduction to Philanthrophy
Ethics in Nonprofits
The Importance of the Mission Statement
Nonprofit Management and Leadership
Theories of Communication
Fundraising & Course Wrap-up
COSC Accessibility Statement
Charter Oak State College encourages students with disabilities, including non-visible disabilities such as chronic diseases, learning disabilities, head injury, attention deficit/hyperactive disorder, or psychiatric disabilities, to discuss appropriate accommodations with the Office of Accessibility Services at OAS@charteroak.edu.
COSC Policies, Course Policies, Academic Support Services and Resources
Students are responsible for knowing all Charter Oak State College (COSC) institutional policies, course-specific policies, procedures, and available academic support services and resources. Please see COSC Policies for COSC institutional policies, and see also specific policies related to this course. See COSC Resources for information regarding available academic support services and resources.